On the occasion of the 2^nd China International Import Expo (CIIE 2019) in Shanghai, the Italian Trade Agency (ITA) was the organizer of the Italian National Pavilion. ITA also organized 5 days of seminars on specialized topics and other activities at the National Exhibition and Convention Center (Shanghai). This year Italy participated as Guest Country to the CIIE.

This year the CIIE was divided into 2 phases: from November 5^th to November 10^th, 2019 the 1st phase was opened to professional visitors. The 2nd phase was opened to the general public and it started on November 13^th till November 20^th, 2019.

Triumph Asia supported ITA in the overall event management, including booth supervision and management, staffing service, seminar on-site management and audience invitation, booth activities management, photographer and cameraman services, etc.

During the 1st phase of CIIE, various activities took place in the Italian Pavilion: on November 5^th there was the MOU signing ceremony between ITA and 4 Chinese partners (JD, Suning, Hema and the Trade Development Bureau (TDB) of the Ministry of Commerce of the People’s Republic of China) and on November 9^th a VR exhibition was organized in the Pavilion for the promotion of HelloITA project. From the 6^th to the 10^th of November the professional seminars took place in a dedicated seminar room at the NECC.

During the 2^nd phase of CIIE, the general public visitors had the chance to taste all the typical and authentic Italian food cooked by Italian chef inside the Italian Pavilion. They could also try a glass of Italian Prosecco wine and receive customized gadgets.